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News of Intellectual Property22.07.2005 - Italy & WIPO Host Conference on Fashion and Intellectual Property GENEVA - The World Intellectual Property Organization (WIPO), Italy’s Ministry of Productive Activities, and the Italian Institute for Industrial Promotion will host an international conference in Caserta, Italy, November 23-24, 2005 on the importance of intellectual property (IP) to the textile and clothing industry, a sector which is heavily reliant on the development of innovative designs and original creative expressions for its success. According to a press release by WIPO, the conference will address how the tools of IP system; copyright, designs, trademarks, and even patents are used by the fashion industry to promote competitiveness and drive success. Participants will come from the world of fashion, as well as from government, fashion-support industries, and academia. The conference will look at the importance of designs and their protection, which are widely perceived to be critical to the success of the fashion industry. That said, given the short product life cycle of fashion goods, designers are faced with important choices about whether registration, or simple reliance on copyright law, is the best means of protecting their interests. While copyright protection is automatic and immediate, design protection requires the submission of a formal application to the relevant national authority of the country in which protection is sought. Design registration offers a more robust means by which to deter others from copying a design, and to fight unscrupulous competitors who do so. The decision on whether to register a design is usually made on a case by case basis. While patents may not immediately spring to mind when considering the fashion industry, patent-protected technologies can equally put a fashion business ahead of the competition. A portfolio of patents may, for example, reflect technical superiority in the development of new fabrics that do not crease, or are softer, or more weather-resistant. Companies with a strong patent portfolio in fabric technology, for example, are well placed to attract new business partners or investors. Similarly, in some fashion businesses, core trade secrets may underpin an entire business strategy. For example, a company whose business is built on the speedy delivery of a limited quantity of fashion products may depend on trade secrets to protect its computer-implemented software-based business models. Trade secrets may range from a list of key suppliers and/or buyers, to use of software tools for fashion design, to logistics management of the entire value chain. |
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