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News of Intellectual Property08.07.2005 - Nestle wins Kit Kat trademark case in EU court Swiss multinational Nestle, won a key round in a long-running battle with Mars in the European Union’s top court on Thursday, over the right to register the famous “Have a Break” slogan as a trademark. Nestle argued that its slogan “Have a break ... Have a Kit Kat” is such a famous advertisement for its chocolate-coated wafer bar that “Have a Break” merits it own trademark. Mars contested Nestle’s bid to register the slogan as a trademark in a case that has dragged on for nine years. |
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